iryo relies on Salesforce to deliver personalized tours
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Before starting to operate iryo, the first Spanish private high-speed operator, has announced that it will use the technologies of Salesforce, the world leader in CRM, to offer customers a personalized travel experience through its technological solutions.
Thanks to this agreement, iryo will use the capabilities of Salesforce to deepen the knowledge of the client, with the aim of sending the communication through the preferred channel, at the right time and, always, with the fully personalized message. This tool will enable iryo to place the customer experience at the heart of the business, which is the cornerstone on which its digital strategy is built.
With Salesforce, iryo will be able to manage all the customer’s points of contact with the company, from the beginning, in their search for information, configuration of their need, purchase and trip, to after-sales and satisfaction control. This will allow you to develop customers and interact with them in a unique way, in each and every one of the variations of their experience.
iryo will implement the Service Cloud, Sales Cloud and Marketing Cloud solutions
to go, owned by the partners of Air Nostrum and Trenitalia, The scalability and flexibility of Salesforce solutions have been decisive in the choice of technology provider since, from the beginning, the operator has developed a solid structure of information systems based on the customer’s unit.
Specifically, iryo will implement Service Cloud, Sales Cloud and Marketing Cloud. Service Cloud will allow customer data to be centralized in a single point, with reliable data masters fed from multiple systems that will be displayed in a single view of the customer, more accurate and complete than data from any single source. Sales Cloud will allow you to manage the demand of agencies and intermediaries and will become the key management tool in commercial management, while Marketing Cloud will allow you to inject all the data from the different Salesforce clouds, to manage communications in an automated and personalized way using segmentation based on customer knowledge.
Óscar Santamaría, director of Marketing, Brand and Product at iryo, highlighted that “innovation is one of the differential values of the operator’s value proposition and having Salesforce allows us to have a 360º view of the interactions that iryo will have with its customers, allowing us to offer them not only the highest standards of customization, but also meet our goal of creating a new mobility standard based on sustainability and multimodality”.
For his part, Pep Manich, director of Customer Experience, has highlighted that “when the customer interacts with a company, he demands that the transfer of behavioral information and personal data have a unique experience as a counterpart. But for a company to be able to offer a unique experience, it needs a CRM solution that is cutting-edge and scalable, that allows knowing the customer and offering the solution that they demand at each point of contact”.
“There is often talk of omnichannel and personalized customer service, but it is not within the reach of many companies to work as a business digital-first how is iryo doing. For Salesforce it is a great satisfaction to see that a company that is coming to revolutionize high speed in Spain trusts our technology”, explains Pablo Rodríguez Añino, Vice President of Salesforce.