Financial Industry 5 trends for 2022
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In recent years, there has been a great growth of startups in the financial industry, which provide new ways of acquiring products and services, especially after Covid, where digital payment methods increased exponentially.
In this sense, Baufest has announced the five key trends for the Financial Industry, in the second half of 2022. Which reflect that the volume of POS operations reached 6,100M in 2021, compared to 4,735M in 2020.
These characteristics create conditions to inaugurate a new era of digital payments and, furthermore, forecasts indicate that this trend of digital and QR payments will continue to rise.
Although in its beginnings fintech They were looking to conquer new customers, now they need to increase their profitability. For this reason, they are expanding their portfolios to offer personal loans, insurance, investments, loyalty programs and even marketplaces for products and services.
For their part, banks are looking for new sources of income, and the most important is estimated to be monetization of customer databut much remains to be done on the business and technical fronts to take advantage of this banking data.
According to forecasts, it is expected that enhance digital experiences optimizeds from a set of increasingly flexible, transparent and accessible banking services.
In this sense, beyond offering good financial products, it is necessary to provide experiences that build user loyalty, who are increasingly demanding and technological.
These are the 5 trends for the Financial Industry in 2022
Another developing trend is that of open bankingwhich promotes “better access to financial products, optimized interaction and lower cost in processes, in addition to promoting the competitiveness of the sector”.
At the same time, it is expected that the financial superapps: mobile applications that consolidate different offers and digital services, allowing users to solve their needs in an integral way.
These solutions will offer numerous functions such as sending or receiving money, making payments, managing contacts as in social networks and accessing newspapers and financial news portals, educational content, buying gifts or playing online games, all without leaving the app. .