Virtual reality will exceed 98M sales in 2023

Virtual reality has become a key core of the technology industry and the statistical portal estimates that this technology will represent 95% of the video game market turnover in 2025.

However, the use of this technology is diversifying and has crossed the barrier of the gamer world to try to establish itself as a useful ICT in everyday life. Therefore, ANOVO has revealed the areas where VR can bring multiple benefits.

Virtual reality market

How can we integrate VR into our lives? Here are the areas where VR can bring multiple benefits:

• In education and simulation for practical training. Digital and interactive experiences enhance the effectiveness of learning. In this sense, virtual reality offers a fully immersive educational experience that results in better results. Thus, it is recommended that families and educational centers conceive the use of VR as an innovative and efficient learning tool. In the same vein, VR can also be very useful as a simulation tool in practical training. For example, training in the medical field or occupational risk prevention courses are some examples of practical teaching in which virtual reality can provide great benefits.

Virtual reality already accounts for 75% of the turnover of the video game sector

• In customer experience. VRl makes it possible to offer better customer service in sectors as disparate as fashion retail or the food distribution industry. For example, thanks to this technology it is possible to see how a garment feels without having to go through the fitting room or make the purchase online by walking through a virtual demo of the physical supermarket. In addition, in the field of ecommerce, thanks to the use of VR, it is possible for users to better understand the attributes of the product they wish to purchase.
• In the culture sector. Although, apparently, the film industry is the one that may be most linked to the world of virtual reality, this technology is useful for promoting new formats in the cultural field. A clear example is the Thyssen-Bornemisza National Museum in Madrid, which can be visited through VR glasses that perfectly simulate all the available exhibition rooms.
• In the events sector. Another of the opportunities opened up by the virtual market is that of the simulation of spaces, which allows for a “face-to-face” and immersive experience of an event held anywhere in the world. In this sense, one of the sectors that has stepped on the accelerator in the integration of VR is basketball, since the NBA is promoting the broadcast of games through this format.