The influence of digital native companies

Incentro, international digital consultancy, analyzes in its new eBook how digital native companies are setting trends through their own digital transformation processes and how this is affecting the rest of the segments.

Technologies have taught us new ways of understanding things and the Cloud has changed the way we do them. The digital resources of companies require constant updating to maintain their competitiveness and, to a large extent, the cloud has been responsible for creating work environments that are more optimized, accessible, flexible and universal for all.

In the beginning, cloud computing was the task of a few adventurous users, attracted by its easy access and low cost. At the time, there was a ton of pent-up demand for these services, because companies were unaware of the benefits it could bring to the business. Although the advantages have already come to light, in the form of ROI, the transformation is still timid.

According to Gartner Analysts, Over 85% of organizations will be cloud-first by 2025 and will not be able to fully execute their digital strategies without the use of cloud-native architectures and technologies.

Even so, no matter how long it may take, Spanish companies do not stop betting on the Cloud. Much less are they stopped by digital native calls, which have found a much faster and more profitable way to develop in the cloud.

A Digital Native or digital native is a brand that was born and grew on the Internet. Companies of this type value the user experience above all else, which is why they control the entire sales process, from planning to manufacturing the product and its arrival in the hands of the final consumer. This concept applies to both B2B and B2C.

Before, ideas supported by a considerable volume of capital were required to cover the maintenance of the infrastructure and possible gaps in the business model. Now the Cloud technology it has broken that dependency and has given rise to the proactive explosion of ideas that had been kept dormant due to lack of means.

“The digital transformation strategy is essential for any company, but there is a very specific niche that presents the perfect scenario to implement the Cloud culture and technological modernization. It is about the digital natives.” Incenter (2022). Digital native companies and their journey to the Cloud

Although it has been shown that the entrepreneurial ecosystem is more favorable than ever in Europe, and the start-ups they have more and more facilities to develop, any digital native will always position itself “at the crest of the wave” of the financing rounds, above those that are not. This has been proven since 2010, as more than $19 billion of venture capital has filled the coffers of more than 5,200 digital natives around the world since then.

The question now is: how are these digital native companies approaching their transformation and technological adaptation to remain competitive?

What will I find in this eBook?

• Digital evolution of Spanish companies and the Cloud effect
• The universe of digital natives and their technological transformation
• Detection of challenges and needs in this segment
• Solutions and strategies for digital natives

At Incentro they have been helping different companies in their digital transformation for more than 25 years and are specialists in the segment of digital natives. From their 14 offices spread across Spain, the Netherlands and Kenya, they work to help companies reach their full potential.