‘The House of the Dragon’: The HBO series increases its audience by 5% with the fourth episode
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The successor to ‘Game of Thrones’ has been going strong on HBO: with each episode released on Sundays, it seems that the series is consolidating in terms of viewers. According to Variety, the audience of ‘The House of the Dragon’ has grown by 5% with episodes three and four, the last two released on the platform.
According to data provided by Nielsen, the linear display of the series has remained stable with these last two chapters. A week ago, episode three garnered 2.53 million viewers over four US cable broadcasts. This Sunday, with chapter five, the audience has remained practically the same, with 2.47 million viewers. However, if we also take into account the retransmission of the last episode on HBO Max and other channels on the platform, we obtain that the general audience of ‘La Casa del Dragón’ increases by 5% in its country of origin week after weekthanks to those viewers who watch the series after the live broadcast, through the HBO catalogue.
The fourth episode of the series, called “The King of the Narrow Sea,” premiered last Sunday night, while NBC broadcast the first week of Sunday night football. The broadcast of the sports program will coincide with the premieres of the chapters every Sunday during the first season of the series. In addition to this, ‘La Casa del Dragón’ competes for linear audience with a program that belongs to its own chain: ‘Last Week Tonight with John Oliver’. This late night has returned to HBO to be broadcast every Sunday night, after two weeks without broadcast. The return of John Oliver delayed the premiere of chapter four to time slots after the stipulated last Sundays.
This slight 5% increase in viewership is good news for Warner Bros. Discovery, as last week’s premiere of the third episode saw a slight decline in cable viewership. (It should be clarified at this point that overall viewership data for the episode, including the key streaming contingent, was not available.) Therefore, in view of all these data, it seems that the series is retaining its audience, which translates into good omens for ‘The House of the Dragon’ and the ‘Game of Thrones’ franchise.
An audience that grows after the direct ones
To all the data mentioned, it must be added that the audience for the previous episodes of ‘The House of the Dragon’ continues to increase with viewing after the live broadcast. According to Gunnar Wiedenfels, chief financial officer of Warner Bros. Discovery, the first episode, which was already HBO’s most watched premiere in history with a debut of 10 million viewers, has now reached the figure of more than 30 million views. Clearly, the series is establishing itself among the audience, which could make it another great phenomenon like its predecessor, ‘Game of Thrones’. In addition, we already know that the series will continue, since HBO has it for a second season, so we can only wait and enjoy everything that is coming.