The definitive solution to sell more (and better) on the web | for those who do

Selling online is no longer an option for businesses. It is an obligation (and an opportunity) to survive the new times. Even more so, as a result of the covid-19 crisis, as the figures show. In 2021, electronic commerce in Spain exceeded 14,600 million euros in the third quarter of the year, according to the latest data from the National Competition Market Commission (CNMC).

A commercial dynamic that seems unstoppable. Another study by the consulting firm eMarketer estimates that the sales of e-commerce in our country they will grow more than 12% in 2022, which places the Spanish market as the third fastest growing, after Singapore and Argentina. And the trend continues to rise. The Digital Report 2021 reveals that, every week, three out of five people make purchases on-line.

Data and more data that show that the Internet convinces consumers, which opens up new possibilities for businesses to bet on electronic sales. But before embarking on the adventure, a series of concepts must be very clear and the steps to follow must be known, because not everything goes. One mistake can ruin the entire digital strategy.

To begin with, we must assess the benefits of trade on-line. Customers can buy from their mobile device or from their computer any day of the year and whenever they feel like it, since there are no time limits. In addition, the presence on the Internet brings businesses closer to a greater number of potential users from all over the world, who can interact with the brand through social networks and receive segmented advertising. The truth is that creating a virtual business has never been so easy, although before taking the first step, several factors must be taken into account, such as payment security.

Take extreme precautions

To get the most out of synchronized payment processing, simply invest in a single integrated system that connects physical and virtual stores, so that the device stores all your key business and customer data in one place. Security should be a top priority – that means being aware of your Payment Card Industry Data Security Standards (PCI) compliance obligations and immediately following up on any online activity that appears suspicious.

Likewise, it is necessary to develop an omnichannel commercial strategy that links all sales channels (physical, online and mobile) to offer customers a seamless shopping experience. The same goes for the marketing strategy, with posts on Instagram, Tiktok, Facebook, and Twitter covering the different ways customers can buy and connect with the business. When choosing a platform for e-commerce, Asking yourself a few questions can help you make the best decision. Do we already have a website? If not, will we hire someone? Who is going to be in charge of managing it? How much will it cost? Should you pay monthly or make a single investment? The answers to these questions will depend on whether sales on-line they are (or not) a key part of the business. It is important to make sure that you study and calculate the costs of all the extensions, themes, hosting services, etc., necessary for the website. It is the best way to get an idea of ​​all the costs.

Since these POS terminals work on almost any device, any business can benefit from them. In addition to processing sales from anywhere, they allow you to manage your business remotely

For a long time, different initiatives have been promoted to help SMEs and self-employed workers, essential actors in the recovery of the economy in this post-pandemic era, to adapt to this new digital context. Since last January, Square has offered in Spain a comprehensive package of tools for software Y hardware customizable to the needs of each business, which is designed to help manage and grow companies of different sizes and sectors, including retail, restaurants, hospitality, health and beauty, home repair and professional services.

Control from a single platform

From the Square platform, you can efficiently control your sales, inventory, reservations, registrations, payments, customer relations and much more through a fully integrated system. Square’s offer includes, for example, point of sale terminals (POS equipment) in the cloud. This system allows you to process payments through the Internet without resorting to expensive servers or expensive software that requires you to buy new versions to update.

Since these POS terminals work on almost any device, any business can benefit from them. In addition to processing sales from anywhere, they allow you to manage your business remotely. Other advantages of this Square cloud system is that it does not imply any permanence commitment, guarantees fast and secure payments, accepts debit and credit card payments with a mobile or tablet, allows you to consult sales analysis from any On the other hand, it facilitates easy inventory management and does not involve costly software upgrades or maintenance.

Square also offers online payment integrations that work with the industry’s leading eCommerce platforms (WooCommerce, PrestaShop, Ecwid, Wix) and can be integrated in just a few clicks. Simply sign up for Square, choose the Online option in the Square Dashboard, and start using the tool. Security is guaranteed throughout the process, as Square uses state-of-the-art machine learning mechanisms to detect and block fraudulent payment activity, at no additional cost.

Plus, Square handles all outstanding payment claims directly, and with end-to-end encryption, customer data never touches servers or devices. It also complies with the SCA security regulations and provides a tailored experience depending on the business sector. It works perfectly on computers, tablets and mobile phones, and allows you to sell on social networks such as Facebook or Instagram.

In addition, Square has many tools of e-commerce for any business, sell what you sell. From restaurants to all kinds of businesses, this technology developed by Square allows you to create websites – it has a multitude of templates and designs with which to appear online – order pages, virtual stores, payment links and payment buttons… All this from a single platform. single and simple platform that has payment protection, risk management and integration functions between products.