Spanish SMEs are not on Google
is the headline of the news that the author of WTM News has collected this article. Stay tuned to WTM News to stay up to date with the latest news on this topic. We ask you to follow us on social networks.
Small businesses are more predisposed to embrace digitization, however, in many cases these efforts to digitize do not obtain the expected results. This is shown by an investigation of BeeDIGITAL.
And it is that, despite the fact that 87% of Spanish SMEs claim to have a website, many of them are not well configured. The structure of a web page is not only important to offer a good user experience to Internet users, but it is also crucial to be visible in the eyes of Google.
“The shortcomings in the digital presence of SMEs are not always linked to a lack of knowledge, but also to a lack of time. The day-to-day business does not always allow for certain hours of work to be dedicated to maintaining activity on social networks, or there are not enough resources to hire a worker who can spend their time on it,” explains Javier Castro, CEO of BeeDIGITAL.
Shortcomings in SMEs
Among the shortcomings of SME websites are not having an online site map, offering little content and the lack of tags recognized by Google in the images.
Spanish SMEs are not on Google: 40% fail to appear on the first page of results
SMEs also fail to appear in the results shown by Google Maps: only 5% are among the top three. This is a special problem for those local businesses, where their main source of income comes from consumption in the area.
Similar results show the analysis of business social networks. 70% affirm that they use social networks as a communication tool with their clients.
However, 86% have not posted anything on Facebook in the last two months, and 46% have not posted anything for six months. The lack of activity on networks makes it difficult for the brand to reach its consumers, and makes it less relevant compared to other competitors.
