Metaverse and first day of work; the new reality

The report “See You in the Metaverse: The Continuum of Technology and Experience Reshaping New Businesses” reflects that companies are speeding toward a future very different from the environment for which they were designed to operate.

For this reason, Accenture has launched the Accenture Metaverse Continuum working group. The new team will be led by Paul Daugherty, group chief executive, Technology and chief technology officer at Accenture, and David Droga, CEO of Accenture Interactive.

“The next generation of the Internet is unfolding and it will drive a new wave of digital transformation far greater than anything we have seen to date, transforming the way we all live and work,” says Paul Daugherty.

Accenture Metaverse

The company has its own metaverse, “the Nth floor”, where its workers participate in new employee orientation and immersive learning through team meetings and socializing.

Additionally, some 150,000 new employees are expected to work in the metaverse on their first day of work this year.

Bruno Chao, managing director of Accenture Technology in Spain, Portugal and Israel explains that, “as the line between people’s physical and digital lives blurs, organizations have the opportunity and the obligation to now build a responsible metaverse , addressing issues such as trust, sustainability, personal security.”

The “metaverse continuum”, redefining how the world works, operates and interacts

4 technology trends

The Technology Vision 2022 report identifies four technology trends that companies need to address:

• WebMe: Your metaverse self. Business strategies are built for today’s Internet world, a digital world where platforms often lack interoperability and data portability. The metaverse and Web3 are poised to reshape the Internet; Instead of being a random collection of pages and programs, the metaverse will create a permanent 3D environment where moving from one “place” to another will be as easy as going from one room to another. 95% of the executives surveyed consider that future digital platforms should offer unified experiences, allowing the connection of customer data on different platforms and spaces.
• The Programmable World: Our planet, personalized. As new technologies such as 5G, ambient computing, augmented reality and smart materials advance, virtual worlds will become increasingly intertwined with our physical world. These worlds will reshape not only the way people relate to each other in them, but they will also redefine everything they have built, the way people feel and interact and the control they have over them. Interestingly, 92% of respondents agree that leading organizations are pushing the boundaries of the virtual world to make it more real, which will increase the need to be consistent and seamlessly navigate between the virtual and physical worlds.
• The unreal: The authenticity of the artificial. Companies are increasingly relying on AI-generated data that convincingly reflects the physical world. More than ever, AI is top of mind for businesses, as both businesses and consumers move from considering what’s real versus what’s fake, to valuing what’s authentic, not just in terms of content and algorithms. of a company, but of its entire brand. With the unreal world about to become reality, it’s time for leaders to prepare their companies. 96% of executives say their organizations are committed to authenticating the origin of their data and legitimate use of AI.
• Calculate the impossible: New machines, new possibilities. The appearance of a new type of machines is allowing companies in all sectors to push the limits of what traditional computers can solve. Tools like quantum computing and biology-inspired computing allow companies to solve problems that may be too expensive, inefficient, or outright impossible for traditional computing. As “big challenges” become petty deals, the way companies compete, add value, and partner will radically change. Nearly all executives (94%) agreed that long-term success will depend on leveraging new technologies to solve seemingly intractable challenges.