Lenovo accelerates its growth in European markets

With the aim of accelerating its growth in the main European markets, Lenovo has expanded its relationship with Grupo Econocom, reaching an agreement to take their joint businesses to new heights in key European markets, accrediting the organization as a Platinum Plus International Channel Partner, one of six in all of Europe, the Middle East and Africa.

In this way, Econocom will take advantage of the Lenovo 360 Framework to sell its products and services across its portfolio of business solutions and services, both PCs and infrastructure, benefiting from the incremental business opportunities offered by the company’s comprehensive portfolio.

“The Lenovo 360 framework helps partners offer customers the full extent of our portfolio, both in our Smart Devices and Infrastructure Services groups, something we know Econocom is keen to exploit,” said Neil Berville, Executive Director, EMEA Channel Strategy & Programs at Lenovo.

Lenovo 360 with Econocom

Lenovo 360 is the first global channel partner framework designed to provide easy access to Lenovo’s entire product portfolio of devices, infrastructure, services and solutions.

Lenovo Accelerates Growth in Major European Markets with Econocom

The new Lenovo 360 framework comes at a time when many small businesses and large enterprises are increasingly moving towards the “Everything-as-a-Service” consumer model.

Designed in collaboration with Lenovo channel partners, Lenovo 360 brings together the core elements of people, programs, and tools. The framework details more unified global channel team structures and introduces eight solutions.

These enable increased workforce productivity and collaboration, infrastructure flexibility, sustainability enhancements, and industry-specific solutions to address common business challenges.