Multiplica accelerates its growth to three years

Following the lines of growth, 2021 has become a key year for the digital consulting firm Multiplica, which has launched its new corporate identity and has redefined its Strategy, Design, Engineering, Data, Digital Marketing and Automation offer.

For this reason, it has also set its strategic growth roadmap for three years, whose fundamental pillars are based on a commitment to talent, the development of new capacities (internal level or acquisitions), and the intensification of its expansion plan in key markets.

multiply

The consulting firm has expanded its ecosystem of partners, as well as the addition of 30 new solutions to its portfolio of digital products and services. These include Google, Adobe, Salesforce, SAP – Emarsys, Optimizely, Insider, Dynamic Yield, Keepcon and Yalo.

Through a strategy that complements its value offer, different companies specialized in their areas have been incorporated, such as Globons and 1848, in Software development, and Lite, in automation/No-code and ‘behavioral design’, among others. All these companies make it possible to strengthen the group’s capabilities to offer end-to-end solutions in an increasingly challenging digital environment.

Multiplica accelerates its growth to three years

Multiplica has also advanced in its international expansion, consolidating its commercial operation in Brazil and the United States, in addition to its activities in Mexico, Chile, Peru, Colombia and Argentina.

Likewise, the consultancy has created a global organization that supports local teams to strengthen its corporate strategy. At the end of 2021, its workforce had grown by more than 60% compared to 2020.

Plans for 2022

In 2022, the company’s strategy is to continue doubling its business volume, growth and strengthening its value proposition in all the markets in which it has a presence. In this sense, in Spain it has just announced the purchase of BeAgency, with whose integration it has reinforced its offer in digital marketing and creativity.

“During this year, we will continue betting on growth in talent, skills and geographies, we will focus on understanding more and better the specific needs of each sector, and we will continue to complement our capabilities to help brands be more relevant with their customers”, explains David Boronat, founder and president of the company.